A 30-second phone scan becomes an ingredient prescription, then a matched product list. Brands embed Shae on their sites. People use it across every brand they love.
Digital discovery starts with products — popularity rankings, quizzes, bestseller lists. Almost nothing starts with the clinical actives a person's skin actually needs.
“Shoppers try three to five products before they find something that fits. The first two were never going to work.”
Shae product researchReported by consumers after purchase — the mismatch is discovered only after the money is spent.
Every failed bottle is a cost to the shopper and a returned order for the brand.
Which active ingredient does this skin need — before which product should I buy?
Ingredient-aware shopping is now mainstream: actives are searched, compared and screenshotted. The tools haven't caught up.
No hardware, no lab visit, no questionnaire. The camera reads the skin, the engine names the actives, the catalogue supplies the products.
A 30-second face scan on any smartphone. Lighting guidance and consent first — the photo is analysed, not kept.
Skin type, sensitivity and key concerns, plus up to 15 detected conditions and a single overall skin score.
Clinical actives chosen for those conditions — niacinamide, azelaic acid, ceramides — with a strength and a plain-English reason.
Actives are mapped against brand catalogues and ranked by fit, with matched ingredients and a short reason for every pick.
Most scan tools map a face straight to a product. Shae maps the face to an active first — then to products, across any brand's catalogue.
Consumers get a skin profile that travels with them. Brands get an ingredient-level understanding of their own catalogue — and of the customer standing in front of it.
A documented scoring model reads the scan, maps the top condition to a primary and secondary active, then ranks published products by ingredient match, condition tags and price preference. Every result carries a match score and a reason.
Shae isn't tied to a single beauty house. Any brand's products can be onboarded, tagged by active and condition, and matched inside the same result set — so the shopper's best fit wins, not the biggest advertiser.
Acne, oiliness, texture, dark spots, wrinkles, hydration and more — each returned as a 0–100 score against a single overall skin score.
Drop the scan into a product page, a quiz flow or a CRM. Your brand on the front, Shae's engine underneath.
Scan, profile, ingredient mapping and ranked matches as JSON endpoints — for apps, kiosks and in-store tablets.
AM and PM steps generated from the prescription, reorderable by the user, with daily adherence check-ins and a weekly streak. Actives that shouldn't stack — retinol and acids — are kept apart by default.
Every product carries a lifespan. Shae estimates percentage used and days left, then nudges the shopper before the bottle runs out.
A reaction is logged with severity and reviewed. Shae proposes alternatives that share the condition but avoid fragrance, alcohol and high vitamin C.
Face images stay in memory and are not stored without explicit consent. Results are shown as estimates, never diagnoses. Every account and every scan can be deleted from inside the app.
One profile that works across every brand you buy. Scan, get your actives, follow a routine that fits your life, and re-scan to see what actually changed.
Sign in with Google or Apple, scan in 30 seconds, and get your first prescription the same minute.
Matched products from every catalogue in Shae — not just the brand that paid for placement.
AM and PM steps, daily check-ins, and a heads-up before your serum runs out.
Report irritation and get safer alternatives — with a nudge to see a professional for anything persistent.
iOS and Android · free consumer app
Join Shae two ways: list your catalogue and sell inside the platform, or take the engine onto your own store as a white-label widget and API — on subscription.
Onboard directly, publish your products, and appear in ingredient-matched results for the shoppers whose skin actually calls for them.
Take the scan onto your own site, app or in-store tablet. Your brand on the surface, Shae's ingredient engine underneath — on a monthly subscription.
| Compare | Sell on Shae | Embed Shae — widget + API |
|---|---|---|
| Where the scan lives | Inside the Shae consumer app | Your website, app, kiosk or CRM |
| Setup | Self-serve listing and catalogue review | Guided integration, pilot then production |
| Catalogue | Your published products | Your catalogue, or brand-neutral across Shae |
| Commercial model | Commission on influenced sales | Monthly subscription + commission |
| You get | Discovery, routines, refill moments | On-site personalisation, API, analytics |
| Best for | Brands that want demand | Brands and retailers that already have traffic |
Four steps, one owner on our side. Most brands start with a small pilot catalogue before going full.
Send the form or write to us. Tell us the route you're considering and the catalogue you'd bring.
We verify claims, licence status and product data, then tag each SKU by active ingredient and condition.
List inside Shae, or integrate the widget and API. Widget pilots run against a live catalogue before launch.
Matches go live, the dashboard fills, and we review performance with you monthly.
Tell us about your brand. We reply within two business days.
Strategy, engineering and product in one small team — the reason Shae moves from scan to shipped widget quickly.
Serial entrepreneur. Leads strategy and go-to-market — brand partnerships, pilots and the commercial model behind both routes.
Leads AI, product engineering and infrastructure — the scan pipeline, the recommendation engine and the API brands integrate against.
Eighteen years in product, UX and customer experience, formerly at KPMG. Owns the consumer journey from first scan to routine.
A 20-minute walkthrough: scan, prescription, and what your products look like in the result set.
Book a walkthrough